expressio Posts

Tip: Segmenting visitors by screen resolution in Google Analytics

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The problem

I needed to answer this question: How many readers will be affected by the bigger size of the new site design?

Basically, I needed to know how many visitors are using a screen resolution higher or lower than the one I had in mind, which is 1280×800. A high proportion of visitors with a lower resolution than that would mean that I’d better reconsider downsizing the site to, say, a 1024 width, as it’ll impact negatively the usability of the site for them.

Fortunately, Google Analytics has a nice feature that can answer that question as long as you want to deal with regular expressions. And, fortunately again, I’ve done the hard work for you.

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December 6, 2009 | 7 Comments
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